The certification’s substance lived in one place: its experts.
The source material — 116 documents, roughly 500,000 words of slide decks, study guides, and raw notes — was fragmented, inconsistent, and unusable as a curriculum. The mandate was to digitize that expertise into a production-grade certification ecosystem spanning self-paced modules, virtual instructor-led sessions, and classroom delivery, with an assessment bank engineered to genuine exam rigor.
The domain made it harder. IP enforcement, trade-secret protection, counterfeit-investigation logic — specialized material that can’t be interpreted by generalist production staff, validated by experts whose availability was scarce and whose feedback often identified that something was wrong without specifying what right looked like.